APPLE TV are reportedly preparing a bid for the rights to screen Premier League action.
The top-flight’s current rights deal domestically is with Sky Sports and BT Sport.
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However, that three-year package expires in 2025.
That means that the tender process for the next set of rights is due to begin later this year.
Now the Daily Mail states that a new rival is preparing a bid.
And they claim that Apple TV’s offer could “transform the way” that the Premier League is broadcast on these shores.
The “tech giant are looking to increase their live football coverage”.
They have already secured a ten-year contract, which begins in February, to broadcast Major League Soccer from the USA.
Apple TV have also dabbled previously with the Premier League when making their recent The War for Football documentary about the failed European Super League breakaway.
A number of English clubs, such as Chelsea’s Todd Boehly, are now owned by Americans.
And they are certain that the current £5.1billion over three years for the current rights are undervalued.
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They are hoping that the interest of US tech companies will now “drive up the price” of the next rights deal.
Sky Sports have dominated Premier League coverage since gaining exclusive rights to screen the competition when it was formed in 1992.
But a huge offer from Apple TV, who have the financial muscle to challenge them, would provide a huge threat to their stranglehold on the broadcasting of the top-flight.
