Delivery services also double as quick couriers, zipping across the city to deliver all kinds of stuff. Clients of app-based services are taking a leaf out of the app book. In Bengaluru, a job-seeker, instead of sending off his CV and cover letter by email – which would have been faster – sent them by Blinkit. Word spread on X like super delivery agents, and it looks like this candidate has bypassed not just email piles but other candidates for thinking outside the box.
With the ever-evolving landscape of app-based services, there’s no telling what ingenious strategies or revenue streams will emerge next from this resume-delivery case study. Will they tie up with, say, resume services and job portals to create a seamless experience for job seekers?
Or tie up with brick-and-mortar retail shops to deliver a bunch of, say, saris that are not available online? As long as there is desire, we can expect new objets de desir to be delivered – not in, say, six days, but in a few minutes or hours the same day.