Event days are crucial periods given their substantial impact; it becomes imperative for sellers to maximize their opportunities during these events to further grow their businesses on Amazon.in. To increase event awareness and event specific input for potential adoption at scale, the events planner tool has been launched. Through the duration of the event, the tool will address the challenge of offering deals free of cost alongside stocking optimum inventory among the sellers. The tool has been built mobile first, keeping in mind the high app usage by sellers in India.
Amit Nanda, Director, Selling Partner Services, said, “Amazon sale events are great opportunities for sellers of all sizes to promote their products and expand their customer base by offering attractive deals. Our approach at Amazon has always been to use technology as an enabler for sellers across India to scale up their business by catering to customers anywhere in India, using e-commerce. With this launch, we aim to help lakhs of local businesses extract even more value from these sales events and become digital entrepreneurs.”
