After 151 years, Popular Science will no longer be available to purchase as a magazine. “Cathy Hebert, the communications director for PopSci owner Recurrent Ventures, says the outlet needs to ‘evolve’ beyond its magazine product, which published its first all-digital issue in 2021,” reports The Verge. From the report: PopSci, which covers a whole range of stories related to the fields of science, technology, and nature, published its first issue in 1872. Things have changed a lot over the years, with the magazine switching to a quarterly publication schedule in 2018 and doing away with the physical copies altogether after 2020. In a post on LinkedIn, former PopSci editor Purbita Saha commented on the magazine’s discontinuation, stating she’s “frustrated, incensed, and appalled that the owners shut down a pioneering publication that’s adapted to 151 years worth of changes in the space of a five-minute Zoom call.”
“PopSci is a phenomenal brand, and as consumer trends shift it’s important we prioritize investment in new formats,” Herbert tells The Verge. “We believe that the content strategy has to evolve beyond the digital magazine product. A combination of its news team, along with commerce, video, and other initiatives, will produce content that naturally aligns with PopSci’s mission.” PopSci will continue to offer articles on its website, along with its PopSci Plus subscription, which offers access to exclusive content and the magazine’s archive.
