Turnaround: Marks & Spencer boss Stuart Machin
A third of households now buy their food shopping at Marks & Spencer as its turnaround gathers pace.
In a vote of confidence for boss Stuart Machin, research group NIQ said 33 per cent of households shopped at M&S for food and drink in the 12 weeks to October 5.
M&S now holds the same share of the market as rival Waitrose.
A year ago, Marks accounted for 3.4 per cent of grocery spending, while Waitrose was on 3.8 per cent.
Both are now on 3.7 per cent, NIQ said. This is another sign that Machin’s strategy is paying off after investing in larger food halls and launching new products.
It is benefiting from more shoppers doing their weekly shop with them as opposed to being seen as a retailer for treats.
Some 800,000 customers have been enticed through its doors over the past four weeks as retailers gear up for their peak trading time ahead of Christmas.
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