The current Phantom VIII was launched in 2017, based on a new bespoke platform, stuffed with more than 130kg of sound insulation, and featuring new technology to make Rolls-Royce’s famous ‘Magic Carpet Ride’ even more remarkable. Under the bonnet is a twin-turbo 6.75-litre V12 engine, which delivers what we described as “mighty yet effortless” performance after we tested the car.
Obviously a lot has changed about the Rolls-Royce Phantom over the past century. However, the brand’s Pantheon grille and Spirit of Ecstasy have been a constant feature throughout the ages, plus coachbuilding remains a key part of its appeal.
Today, customers are offered practically limitless scope for customisation by Rolls-Royce’s Bespoke division, with each and every unique Phantom “a reflection of its commissioning client’s imagination, values and legacy,” says the firm.
As Rolls-Royce Motors boss Chris Brownridge puts it, the “Phantom is much more than a motor car”. He believes, “It has become a cultural phenomenon, both reflecting and influencing the world around it.
“Since its earliest days, Phantom has been among the most desired rewards for success and a potent symbol of power and prestige on the world stage. Above all, it has provided a means of personal expression for its owner, often becoming a work of art in its own right – the epitome of Rolls-Royce Bespoke.”
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