Technology, for a long time, has been at the center of the evolution of gaming platforms. Whether it is online casinos or their land-based counterparts, the impact of technology is undeniable. Technology is the bridge between the old days of dice games and simple slot machines and the modern era of VR, Live games, and Simulated reality games. The gaming industry has always been at the forefront of adopting technology, from blockchain to mobile gaming and artificial intelligence.
Have you ever wondered how Pragmatic Play, one of the most innovative gaming software providers, manages to create award-winning games? The answer is AI. Besides creating innovative gaming environments, AI has also revolutionized the gaming industry in other ways, including improving fraud detection, increasing safety, and customizing users’ gaming experiences.
This article explores ways in which AI is changing online casinos. Keep reading.
1. Increasing Authenticity and Innovativeness
Online casinos use AI to create more authentic and innovative games and themes for their players based on their preferences. AI helps developers obtain data on the most preferred themes and game types and create more innovative ones that are more likely to impress players. In addition, AI can be used in the creation of 3D gaming graphics for new games. As such, game developers can create more immersive and fascinating landscapes through AI, which, when coupled with popular mechanics and features, lead to the creation of award-winning and most sought-after online games.
Also, AI helps adjust gaming levels depending on the player’s skill. As such, every player can access a tailored game level that is more challenging and thrilling, thus getting more entertainment and value for their money.
AI has also been used in creating unique gaming scenarios and virtual opponents. Nothing beats gaming against an opponent who can counter your moves in real-time, and AI has made it possible.
In online slots, AI could be used to increase randomness by making slot numbers less predictable or completely unpredictable.
2. Increasing Security and Safety
With online gaming, safety comes first. Online casinos invest in numerous measures to ensure that their customers are safe when using their platforms. AI has and continues to improve security and safety in online casinos in different ways. First, AI is used in encryption, which helps secure users’ data from access by fraudsters and hackers.
Also, AI helps in fraud detection and even prevention. By studying players’ patterns, AI can detect and report suspicious activities to prevent users from getting defrauded. In addition, casino software developers can use AI to create predictive models based on previous experience to ensure that they can flag fraud and malicious activities before they come to fruition.
AI can also ensure that players are safe while gambling by identifying harmful gambling patterns. By doing so, AI can help players get help from support to activate deposit limits and seek any other necessary assistance.
Lastly, AI also helps secure transactions by reducing inconveniences caused by human error and automating payment and verification processes. For money laundering concerns, AI can help detect when players engage in suspicious transactional practices and report discrepancies in their payment patterns.
3. Improving Gaming Experience
Every punter hopes to get thrilled by a game or at least have fun while playing. After all, gaming is supposed to be a pass time. Online casinos have been using AI to ensure players have exciting gaming experiences.
First, AI helps establish a player’s gaming patterns and therefore makes it easy to suggest interesting new games that match their preferences. Secondly, AI can be used to provide customized bonuses and direct answers to their questions by using chatbots. Although some casinos have not yet made better use of their chatbots, they can be an excellent way of helping customers get their answers and solutions fast, especially when customer care agents are unavailable.
Lastly, AI can also be used to customize betting limits based on the gambling history of the player to help prevent overindulging. Even though most casinos leave the option to activate betting limits to players, AI could help them better enforce their responsible gaming policies by flagging clients who might be displaying signs of problem betting based on individual spending.
4. Increasing Fairness
For a long time, ensuring fairness has been among the most significant challenges in the gaming industry, but AI could be the solution to ensuring that outcomes are unbiased and fair. AI can be used to analyze results to ensure that they are unbiased to give players a reasonable chance of winning. In addition, AI can be used to prevent cheating by detecting suspicious patterns such as card counting, wagering on multiple outcomes at a go, or collusion. By doing so, AI can help to build trust between players and online casinos, which is good for business.
In the bottom line, artificial intelligence is transforming the online casino industry in numerous ways, and the changes are just the tip of what’s to come. From enhancing security and safety to improving the gaming experience for players, AI is changing how online casinos operate. The use of AI in game development to create more authentic and innovative gaming experiences, in AI-powered chatbots for instant customer support, in increasing fairness, and in preventing cheating makes it clear that AI will play an increasingly important role in shaping the future of the gaming industry.
